Title:Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz Other authors:McCarthy, E. Jerome-Edmund Jerome-Basic marketing jt. auth.;Grashof, John F. jt. auth.;Brogowicz, Andrew A. jt. auth. Publication information:Irwin ISBN:0256057958 (pbk. Physical description:ix, 365 p. : ill. ; 25 cm. Series title:The Irwin series in marketing Call number: 658.8 MCC Access from: General reading(at CDRI Library) Items: CDRI Library 003576 (003576) located at General