Title:Applications in basic marketing : clippings from the popular business press / william D. Perreault Author:Perreault, william D. Publication information:McGraw-Hill/Irwin Physical description:vii, 214 p. ; 26 cm. Call number: 658.8005 PER Access from: General reading(at CDRI Library) Items: CDRI Library 015771 (015771) located at General 015770 (015770) located at General