Title:Marketing / Eric N. Berkowitz ... [et al.
Other authors:Berkowitz, Eric N. jt. auth.
Publication information:Irwin
ISBN:0256132216
Physical description:xxviii, 787 p. : col. ill. ; 27 cm.
Call number: 658.8 BER
Access from: General reading(at CDRI Library)
Items:
CDRI Library
003577 (003577) located at General