Title:Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson Author:Johansson, Johny K. Publication information:Irwin ISBN:0256160511 Physical description:xx, 716 p. : ill. (some col.), col. maps ; 24 cm. Series title:The Irwin series in marketing Call number: 658.8 JOH Access from: General reading(at CDRI Library) Items: CDRI Library 005146 (005146) located at General