Title:Applications in basic marketing : clippings from the popular business press / William D. Perreault Author:Perreault, William D. Publication information:McGraw-Hill ISBN:9780072864717 ISSN:10995579 Physical description:vii, 215 p. : ill. ; 26 cm. Call number: 658.8005 PER Access from: General reading(at CDRI Library) Items: CDRI Library 006895 (006895) located at General