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Readings and cases in basic marketing/ edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Physical description:
ix, 365 p. ill. 25 cm.;
Bibliographic notes:
Includes bibliographies.;
General notes:
Designed to accompany Basic marketing, ninth ed. by E. Jerome McCarthy and William K. Perreault, Jr.;
Series:
The Irwin series in marketing;
Edition:
5th ed.;
Author(s):
McCarthy, E. Jerome ;
Grashof, John F. ;
Brogowicz, Andrew A. ;
ISBN:
0256057958 (pbk.;
Subjects:
Marketing ;
Marketing --Case studies ;
Publisher:
: Irwin Homewood, Ill. , 1987;
Call number:
658.8 MCC ;
Type: Book (Bibliographies)
Available At: General reading -> General
Availability: View details
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Leader 001 123543 008 861120s1987 ilua b 000 0 eng 020 00$a 0256057958 (pbk. 082 $a 658.8$b MCC 245 00$a Readings and cases in basic marketing$c edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz 250 00$a 5th ed. 260 00$b Irwin$a Homewood, Ill.$c 1987 300 00$a ix, 365 p.$b ill.$c 25 cm. 440 00$a The Irwin series in marketing 500 00$a Designed to accompany Basic marketing, ninth ed. by E. Jerome McCarthy and William K. Perreault, Jr. 504 00$a Includes bibliographies. 650 00$a Marketing 650 00$a Marketing$x Case studies 700 00$a McCarthy, E. Jerome$q Edmund Jerome$t Basic marketing 700 00$a Grashof, John F. 700 00$a Brogowicz, Andrew A.
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