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HBR's 10 must reads on strategic marketing.
Physical descriptionAvailable At: General reading -> General
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CDRI Library
| Bar code | Accession number | Status | Location | Material type | |
|---|---|---|---|---|---|
| 023386 | 023386 658.802 STR |
Available | General reading -> General |
Book (Print, Microform, Electronic, etc.) | Request this item for check-out |
Download MARC Record
| Leader | |
| 008 | 120917s2013 maua 001 0 eng |
| 010 | $a2012037855 |
| 020 | $a9781422189887 (pbk. : alk. paper) |
| 040 | $aDLC$cDLC$dDLC |
| 042 | $apcc |
| 050 | 00$aHF5415.13$b.H368 2013 |
| 082 | 00$a658.802$223$bSTR |
| 245 | 00$aHBR's 10 must reads on strategic marketing. |
| 246 | 3 $aHBR's ten must reads on strategic marketing |
| 246 | 3 $aHarvard business review's 10 must reads on strategic marketing |
| 260 | $aBoston, Mass.$bHarvard Business Review Press$cc2013. |
| 300 | $av, 206 p.$bill.$c21 cm. |
| 490 | 0 $aHBR's 10 must reads series |
| 500 | $aIncludes index. |
| 505 | 0 $aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. |
| 650 | 0$aMarketing$xManagement. |
| 650 | 0$aStrategic planning. |
| 730 | 0 $aHarvard business review. |