Marketing management/analysis, planning, and control

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Marketing management:analysis, planning, and control

Physical description: 628 p. 25 cm.;
Bibliographic notes: Bibliographical footnotes;
Author(s): Kotler, Philip;
ISBN: 0-13-261363-8;
Subjects: Marketing strategies; Management; Socio-economic development; Marketing; Business;
Publisher: : Prentice-Hall New Jersey , 1994;
Call number: 658.8 KOT;
Type: Book
Available At: General reading -> General
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Bar code	Accession number	Status	Location	Material type
005147	005147 658.8 KOT	Available	General reading -> General	Book (Print, Microform, Electronic, etc.)	Request this item for check-out

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Leader
001	123543
020	00$a0-13-261363-8
082	$a658.8$bKOT
100	00$aKotler, Philip$eAuthor
245	00$aMarketing management$banalysis, planning, and control
260	00$bPrentice-Hall$aNew Jersey$c1994
300	00$a628 p.$c25 cm.
504	00$aBibliographical footnotes
650	00$aMarketing strategies
650	00$aManagement
650	00$aSocio-economic development
650	00$aMarketing
650	00$aBusiness