Global marketing/foreign entry, local marketing, and global management: Johny K. Johansson

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Global marketing:foreign entry, local marketing, and global management/ Johny K. Johansson

Physical description: xx, 716 p. ill. (some col.), col. maps 24 cm.;
Bibliographic notes: Includes bibliographical references and indexes.;
Series: The Irwin series in marketing;
Author(s): Johansson, Johny K.;
ISBN: 0256160511;
Subjects: Export marketing; Export marketing --Management;
Publisher: : Irwin Chicago , 1997;
Call number: 658.8 JOH;
Type: Book (Bibliographies)
Available At: General reading -> General
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Bar code	Accession number	Status	Location	Material type
005146	005146 658.8 JOH	Available	General reading -> General	Book (Print, Microform, Electronic, etc.)	Request this item for check-out

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Leader
001	123543
008	960503s1997 iluab b 001 0 eng
020	00$a0256160511
082	$a658.8$bJOH
100	00$aJohansson, Johny K.$eAuthor
245	00$aGlobal marketing$cJohny K. Johansson$bforeign entry, local marketing, and global management
260	00$bIrwin$aChicago$c1997
300	00$axx, 716 p.$bill. (some col.), col. maps$c24 cm.
440	00$aThe Irwin series in marketing
504	00$aIncludes bibliographical references and indexes.
650	00$aExport marketing
650	00$aExport marketing$xManagement

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